Rival solutions come from Autodesk, Unity, and Unreal. By generating photorealistic renderings of products, companies like Ben & Jerry’s save time and money while creating lifelike images for marketing, promotion, and other uses. One example where the tools are useful is virtual photography. Due to the pandemic, most brands/companies had to discontinue all photo or video shoots. The toolkit also provides access to Creative Cloud’s fonts library, storage, and more.

Modeler connects virtual reality and desktop for a more immersive design process and organic sculpting.Īnd the last tool is the 3D Asset Library, an expanded library of thousands of customizable 3D assets to feed creatives’ workflow. The third tool is Modeler, which will soon be available for private beta. Also, Adobe says this will help creatives curious about 3D quickly adopt and learn the tools because they are accustomed to the interface and the Creative Cloud, Deguy said.

The Adobe Substance 3D Collection was designed to connect seamlessly with Adobe Creative Cloud in order to drastically help streamline this process, allowing 3D artists to switch between Substance, Photoshop, InDesign, and more. They need to jump between various tools as part of their workflows. One of the main concerns of 3D artists and designers today - whether in game development, VFX, or product design - is that the design process is really fragmented. And the collection isn’t just about tools - it also includes thousands of models, textures, lighting systems, and other assets designers can use to jump-start projects. Substance 3D uses artificial intelligence to eliminate much of the technical complexity of 3D design and features the “what you see is what you get” interface artists know from Photoshop or Illustrator. It is targeting a new generation of designers who are just starting to use 3D in their processes. We’re trying to make it more accessible.”īut Adobe isn’t making toys, either. Our tools are really well defined and easy to get into. Most of the actual 3D tools are really complex and complicated to learn. “Creators and designers in other industries beyond the game industry are adopting these game technologies,” Deguy said.

Substance 3d creative cloud